Why online business models are recession-proof

3 min readDec 1, 2020

There’s never been a better time or place for entrepreneurs to “recession-proof” themselves with digital skills.

Even before the pandemic hit, the global economy was shifting and traditional business models were breaking down. Simultaneously, people are consuming more digital goods and services than ever before. To the tune of $2.5 TRILLION PER YEAR on retail purchases online.

Recessions don’t adversely affect the digital economy. Digital skills provide a solution for people looking to break free from traditional employment. Digital entrepreneurs have no physical storefronts, no salaries to pay, lower overheads, and no limitations on the markets they can serve.

But even offline businesses invest in technology to boost their productivity when an economic downturn happens. So, doesn’t it make sense for someone interested in running an online business to invest in the skills, tools, and resources they need to get further, faster?


Job losses from the pandemic have left many people feeling deflated low in confidence and self-esteem. The fear of a recession, the knock-ons effect of coronavirus and negative images, and hysteria paranoia on social media and the news. The world is slowly waking up to how quickly things can change it will be a different world in the next 4 to 5 years.

Online businesses don’t rely on word of mouth, foot fall, or face-to-face interactions.
They have global reach and can be managed from anywhere in the world with an internet connection. Digital entrepreneurs work remotely and they’re more productive because they’re not wasting precious time commuting. They’ve essentially recession-proofed their income.

Whilst the digital world may be new to you the knowledge that digital skills will add to your future earning potential is huge. The security for your future is inside of you, i.e. your skills and abilities, what you’re capable of, to create wealth and abundance.


What would you do if you were braver?
Why you’ve done what you want you’ve done to get where you are today it’s not enough for a fulfilling life. Success is the decision to trust the journey. If there are no limitations or consequences, what would your average day look like?
Success without fulfilment is the ultimate failure and the biggest reason why people self-sabotage.
More and more people will be looking to change direction and look to the internet for work.
The recession will force many people to reinvent themselves. If you’re looking to move towards security and stability, digital skills provide the solution for people looking to break free from traditional employment. Recession-proof your income none or next to no overheads.
Relying on a job that may not exist by then is not a back-up plan. Help avoid what’s happening in the economy and be better prepared for the new reality by pivoting to a new way of working now. Start securing your future today by recession-proofing your income and lifestyle with a digital business, boosting your self-reliance and sustainability in the process.

Everybody has to pivot and shift their way of thinking and step up.
Take the time to think differently to the masses and learn digital skills.

To Your Success,

“The only person you are destined to become is the person you decide to be”